Tory Lanez When It’s Dark

Tory Lanez has put out a lot of projects in the last eight months and it looks like he has no plans of slowing down anytime soon. The rapper recently announced the release of his new album ‘When It’s Dark’ as an NFT, more news regarding the album’s arrival has surfaced.

Today, Vinco Ventures, Inc. a leader in selective acquisitions leveraging new market opportunities by utilizing the B.I.G. Strategy: Buy. Innovate. Grow., has announced that they will be releasing exactly one million copies of Tory’s new album ‘When It’s Dark’ and its artcover through its subsidiary Emmersive Entertainment’s first-ever music streaming platform.

The album’s pre-order went live yesterday (August 4th) at 5pm on ahead of its official launch on August 10th. The price of the album is set at $1 and will be inclusive of 7 new songs along with 7 art pieces.

“First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me,” said Tory Lanez about the venture. “I couldn’t be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I’m proud to be in partnership with a team that fully supports my vision.”

Tory Lanez When It’s Dark artcover

“Once again, Tory delivered another masterful body of work,” said Erik Hicks, from Emmersive Entertainment. “I told Dr. George Tabi the day he introduced me to Tory, that I immediately loved working with Tory because he’s a true visionary and creative genius who consistently operates in eclectic originality fearlessly. I echo his sentiments about the new E-NFT album and the impact our new platform will have on the music industry. We’re so excited to launch Emmersive Entertainment with an incredible talent such as Tory and can’t wait to see what the future has in store for fans and artist alike.”

Tory recently pleaded not guilty to shooting Megan The Stallion, he also recently released an EP called We Outside to celebrate his birthday. ‘When It’s Dark’ officially drops on Tuesday, August 10th.