Following a successful 2016 collaboration, The Weeknd and Vevo have announced a trilogy of Official Live Performances which will see the ‘After Hours‘ star perform songs from his last album. The trilogy debuts today with a video of “Alone Again” and runs through November 25. The videos are directed by La Mar Taylor at Vevo’s studio in Los Angeles, CA.
“We have a long history with The Weeknd and his team, and it was a privilege to have the opportunity to work again with them on these Official Live Performances.” says JP Evangelista, SVP, Content, Programming & Marketing. “Abel has built an incredible reputation for giving fans boundary-pushing visual content, making him one of the most relevant artists of our time. His creativity and style make him one-of-a-kind, and we know that fans are going to love the way we have collaborated with him on these performances.”
“It’s been such a pleasure working with The Weeknd and his team over the years,” says Ed Walker, VP, Original Content, “We’ve loved being able to collaborate with them to d. His vision and creativity as an artist is truly unique and that’s particularly evident in these pieces. We hope fans enjoy watching these performances just as much as we did creating them.”
You can check out the first video here.