Music streaming giant Spotify has announced that it will be starting its own award show with the first edition holding on March 5, 2020 in Mexico City.
The streaming platform plans to use purely user generated data such as streaming numbers to know the winners at the event in different categories.
“Your plays, patterns, and habits will help determine the award categories, finalists, and winners, for the Spotify Awards by providing a true reflection of what fans are listening to. You can get excited for an awards ceremony that actually speaks to what the people are streaming.”
You might be wondering why Mexico city?, the platform disclosed that Mexico City is the market with the most listeners on their platform, ahead of even New York City, London, and Paris.
The award ceremony will be made available for live streaming by Spotify in collaboration with WarnerMedia’s Turner Latin America.