Drake has signed a partnership deal with streaming platform Caffeine to produce battle rap and other live content for it’s premium users in collaboration with Ultimate Rap League (URl).
“I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” Drake said in a statement. “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”
“We are proud to partner with Drake and support him as he brings his vision and channel to life,” added Caffeine CEO and founder Ben Keighran. “As a platform, Caffeine gives Drake the freedom to pursue new creative ideas and we are excited about the whole slate of fresh content that he will share with his communities. It will all be live, authentic, and amazing and I can’t wait for fans to come check it out.”
Caffeine will take on its main rival Twitch (by Amazon) and already has millions of dollars worth backing from Andreessen Horowitz and Greylock Partners as well as celebrity backers Ashton Kutcher and Kevin Durant.