Diddy is taking Sean John fashion brand to court and demanding the sum of $25 million dollars for illegally using image, likeness, and persona without his permission.
The company in question was initially started by the rap mogul and GBG USA in 1998 but Diddy sold it to Global Brands Group in 2016. Diddy now says he has nothing to do with the company and filled the lawsuit after Sean John launched a new women’s clothing line with retailer Missguided and fronted him as part of the campaign. The company also used Diddy’s image for a 40-second Sean John/Missguided video ad campaign.
“[Diddy] does not challenge [Sean John/GBG’s] right to use the Sean John trademark, but rather [Sean John/GBG’s] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection,” said Diddy’s lawyer Jonathan Davis.
“[Sean John, GBG and Missguided] are using the Unapproved Material, which contains false or misleading representations of fact, to promote and sell the items in the GBG Collection because they understand that associating it with Mr. Combs will significantly increase sales and profits,” added Davis.
Diddy wants the public to know that he has nothing to do with the company.
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